Frequently Asked
Questions

We’d start with one outcome you want to improve and what you’re seeing now. If the right people rarely find you, we’d look at search and targeting. If they visit but seldom call or buy, we’d check the offer and the steps they have to take.

You may be able to keep it. Clearer content, better navigation, technical repairs or an easier inquiry path can address a specific problem. A rebuild makes sense when the current platform or templates prevent the changes your business needs.

Yes, when the problem is narrow enough to test. If suitable visitors find you but can’t complete a quote request on a phone, check and fix that path first. Agree on what you’ll look for before deciding whether the rest of the site needs work.

The quote depends on the agreed scope. Improving a few pages is different from rebuilding templates, migrating a site or coordinating several channels. Ask which work is included and which costs, such as ad spend, software or hosting, are separate.

Share your website, who you want to reach and what you’ve already tried. We’ll discuss where to look first, what we would need to learn and whether the work is a fit.

Identify the pages and features customers rely on, including addresses that already bring search visits or inquiries. If a useful address has to change, map it to the right new page, redirect it and check traffic and inquiries after launch.

Yes. Plan the offer, landing pages, search visibility and tracking together when they share a goal. That helps the ad or search result make a promise the page can deliver and gives the team a way to see what visitors do next.

Yes, when your platform supports the changes you need. If shoppers find products but leave before purchasing, we can look at the product page, checkout and tracking. A platform change should solve a specific problem and account for payment and fulfillment.

Compare the searches or ads that bring people in with what the page actually offers. Then check whether a visitor can verify the business and complete the call or form on a phone. That tells you whether to work on traffic quality, the page or the inquiry path.

Agency fees cover agreed work such as strategy, creative, setup or management. Media spend is the budget used to buy advertising. Ask who pays the platforms directly and how any software or outside services are billed.

Content readiness, approvals, technical access, integrations and migration can all affect timing. Identify who supplies each dependency and when it is needed before setting a launch date.

Agree on the outcome, the work included, what counts as completion and who approves it. Clarify which measurements and support are included, and who owns each handoff.

Ask each team to name the first change, what would justify it and what finding would change its mind. Compare the work included, expenses you pay separately, who approves changes and how you’ll judge the outcome. If the recommendations differ, ask what each is assuming.

Before changing providers, identify the administrators for your domain, site, analytics, ad accounts and Business Profile. Confirm which accounts can be transferred, who needs their own access, and which editable files and licenses come with the handoff. Put the terms in the agreement.

Dave Gervase leads client management at Revenue Surge. He connects your priorities and questions with the people contributing design, development and marketing.

Yes, when roles and access are clear. Agree who can publish changes, who signs off before launch and who can confirm which inquiries turned into suitable work. Your team can keep the responsibilities it is already equipped to handle.

Yes. We have supported other agencies with website, ecommerce and marketing work. Before kickoff, decide who speaks with the client, whose brand is used and who handles reporting and approvals.

Share your goals, audience, current website or campaigns and what has worked so far. As the scope takes shape, identify who can provide business details, approved photos and content, account access and feedback.

Agree on what your team receives at handoff, who handles questions after launch and what ongoing work is in scope. Maintenance, monitoring, marketing and improvements can have different responsibilities.

Choose a result such as suitable inquiries, booked appointments or online sales. Record where you started and compare what happens after the work. Tell us which inquiries fit and which became customers so we can interpret the numbers with you.

Search visibility shows where people might find you. Visits show who came to the site. Calls and forms show who got in touch. Your booking or sales records show which inquiries became business. Use the measure that matches the decision you’re making.

Share examples of suitable and unsuitable inquiries. The difference can help identify where to adjust the audience, offer, service area or questions people see before they contact you.

Timing depends on the starting point, demand, competition and the work involved. Some changes, like a repaired form, can be checked immediately. Changes in search visibility or customer behavior need enough time and observations to evaluate.

Yes. Agree on which records already exist and what you need to capture before changing the site or campaigns. If you can measure calls but can’t match them to booked work, report the calls as inquiries and ask your team which ones fit.

No. We can agree on the work, what we’ll measure and when we’ll review it. Rankings, leads and sales also depend on competition, demand, the offer and what happens after someone gets in touch.