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Working With Revenue Surge

How It Works

See how we choose the first fix, agree on the work and decide what’s ready to release. We connect website and marketing decisions to what your team can verify.

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Explore the Process
Two colleagues reviewing a laptop and talking through the work

Scope the Work.
Check the Fix.

Start With Evidence

See what could change the recommendation.

Review the Scope

Know what’s included and what can wait.

Check the Handoff

Agree on what shows the work is ready.

Before You Approve the Work

See What We’d Check Before You Spend.

Similar symptoms can point to different work. What we find helps you decide what to fix first and what can stay as it is.

  1. Inquiries are a poor fit.

    Compare search terms or campaign targeting with what people ask for. That can point to a targeting change or a clearer offer.

  2. The right people leave without acting.

    Try the contact or purchase route on a phone. If the next step is hard to find, make that action easier to reach.

  3. The website says the inquiry was sent.

    Check where it went and ask the intended recipient what actually arrived.

If the Message Doesn’t Arrive

Scope the Delivery Fix First

What We Know
The form shows a confirmation, but the intended recipient cannot find the test inquiry.
What to Change
Trace the form destination and agree on the routing correction with whoever manages the form and inbox.
What Can Wait
Hold off on a redesign or more traffic spend while you isolate the delivery issue.
How to Check the Fix
Send a fresh test, confirm it reaches the right person with the right details, and agree whether the change is ready.
See how we check the handoff →

How We Work Together

What You’ll Decide at Each Stage.

The decisions stay recognizable across projects. The work, the people involved and the checks depend on the scope.

  1. 01

    Discover

    You BringTell us what you want to change and what your team already knows.

    We EstablishWhat to investigate first and which information could change the recommendation.

  2. 02

    Plan

    You BringConfirm budget constraints, needed access and who can approve the work.

    We EstablishWhat changes, what can wait and what you’ll review.

  3. 03

    Build

    You BringShare business details and gather feedback from the people who will use the work.

    We EstablishWhether the work addresses the agreed priority or needs another review.

  4. 04

    Launch

    You BringConfirm the business details covered by the work and identify who approves the release.

    We EstablishWhether the agreed work passed its checks and is ready for approval.

  5. 05

    Refine

    You BringShare which inquiries were a fit and whether they booked or bought.

    We EstablishWhat to change next when ongoing work is in scope and the evidence is available.

What Changes by Engagement

A Focused Fix and a Website Project Need Different Plans.

The same questions guide the work. What you review, who needs to be involved and how we check it depend on what you’re hiring us to do.

Hands sketching and comparing website wireframes
For website work, agree which pages and customer actions are part of the review.

  • A Focused Fix

    Agree onThe affected form, page or campaign and the access needed to make the change.

    ReviewThe corrected customer action and the handoff it depends on.

  • A Website Project

    Agree onWhich pages, content and functionality are included, and who reviews them.

    ReviewThe pages and customer actions covered by the launch scope.

  • Ongoing Marketing

    Agree onWhich channels and customer goals the work covers, and what information your team can share.

    ReviewWhat the available data and your team’s feedback suggest doing next.

Your Point of Contact

Know Who Moves the Decision Forward.

Dave Gervase leads client management. Your team brings the business facts, feedback and approvals. Dave connects those decisions to the people doing the work and brings recommendations back for review.

Your Team

Dave Gervase

Specialists Working Together

  • Design

  • Development

  • Marketing

Before You Approve the Release

Confirm the Inquiry Reaches the Right Person.

If form testing is part of the scope, follow the path from the service page to the inbox or system your team actually checks.

  1. 01

    Service Page

    The customer can find the next step.

  2. 02

    Inquiry Form

    The required fields and submit action work.

  3. 03

    Confirmation

    The customer sees confirmation. Receipt is still a separate check.

  4. 04

    Delivery

    The designated recipient confirms the test inquiry arrived.

Access Who can review the form and its destination?

Approval Who decides if the change is ready to release?

Failed Check If the inquiry never arrives, review the routing and test again.

After Release

Separate Recorded Activity From New Business.

An unnamed dental practice went from 19 to 33 new patients per month during three months of website design and SEO. The work was delivered under an agency’s brand and included no paid advertising.

See the Dental Practice Case Study →

New Patients per Month

Starting Point

19

After Three Months

33

+14 more new patients per month

From Inquiry to Customer

  1. 01

    Recorded Inquiry

    Was a call or form submission recorded?

  2. 02

    Suitable Opportunity

    Was the request a fit for your business?

  3. 03

    Customer or Sale

    Did the opportunity book or buy?

Tracking can show that someone completed a form. Your team can confirm whether the inquiry arrived, was a fit and became business. If the records disagree, check the handoff before deciding what to change next.

Client Perspectives

What Clients Value About the Work

Clients describe the attention to their business, the work itself and the guidance along the way.

Dave and his team never cease to amaze us with completion of every item on a Scope of Work as well as offering many additional services with fair pricing...

Lori Zeller

THOR Associates

Google · October 24, 2022
Many companies these days are able to throw up a website, but Revenue Surge takes the time to not only learn the fine details about your product, but also understand why your customers need it...

Marc Haskelson

Migralex

Great experience working with Revenue Surge to not only build a website for my firm's real estate business but also consulting on effective logo design and SEO. Would absolutely recommend Dave and fully trust his expertise...

Shae Herman

Google · October 25, 2022

Practical Questions

Before We Get Started

What to bring, what you’ll approve and how to handle a change in scope.

What Should We Bring to the First Conversation?
Share your website, the customers or services that matter most and what you’ve noticed. Useful examples include inquiries that were a poor fit, an action customers struggled to complete or a report that raises questions.
Can We Start With One Focused Project?
Yes. We review what is already working and discuss whether a focused change to a page, the inquiry path or a campaign can address the priority.
Who Coordinates the Work?
Dave Gervase leads client management and connects your priorities, business details and feedback with the people working on the project.
What Will You Need From Our Team?
We agree who can provide business information and account access, gather feedback and approve the work. The amount of input depends on the scope.
What Determines Cost and Timing?
The work, existing materials, technical dependencies and review time shape the proposal. We discuss investment and milestones before work begins, including separate expenses such as ad spend where relevant.
How Do You Decide What to Review After Launch?
When ongoing work is in scope, we look at the recorded activity and what your team can confirm about fit, bookings or sales. If those sources disagree, we discuss what to check before changing the plan.
What If We Find Work Outside the Agreed Scope?
We’ll discuss what we found and what it would mean for the work, cost or timing. You can then decide whether it belongs in this project or can wait.

Know What a Project Would Ask of Your Team

Bring a priority and any constraints on time, access, or approvals. We can outline what your team would own and what we would need to agree on before work begins.

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