Product Marketing · Migralex
Understand Why Someone Would Buy.
“Revenue Surge takes the time to not only learn the fine details about your product, but also understand why your customers need it”
Marc also describes the team suggesting and testing new marketing angles. His account shows how learning the product informed the creative work.
Start With the Offer
What does the customer get?
Answer the Buying Question
What does the customer need to understand?
Make the Next Step Clear
What should the customer be able to do next?



